Lenskart is the leading e-commerce portal for eyewear in India. It has revolutionised the eyewear industry in the country with its omni-channel approach.
Role: Le Hedonist partnered with LensKart, brand consultants Futurebrands and Prasun Majumdar Design to re-design and develop complete in-store communication for key brand assets, collections and packaging. We changed the messaging for all store communication pieces, staff uniforms, packaging, merchandise boxes, online packaging, automated order response mailers.
Communication copy: Le Hedonist
Communication Design: Prasun Majumdar Design