The challenge: To create aspirational imagery for the brand till now seen as “utilitarian” and basic. A label in every woman’s closet that she never really talks about.
We crafted a unique visual language to establish Lakshita as a brand that stands for everyday glamour for the modern indian woman.
Conceptualizing and execution of shoot concepts for the brand for Spring Summer & Fall Winter collections.
Coordinating and putting together shoot team within the lean budgets.
Designing content assets for the brand consistent with new vision of an aspirational fashion brand for the modern Indian woman.