Created a high decibel SM campaign in line with new brand positioning of Millennials who aim higher. The idea was to create a feel good but meaningful campaign that aims to change the world one friend at a time!
Created buzz for the brand and high engagement on SM with people making their own videos of Roast the Dost and sharing on channels
The campaign has now been made a tentpole content property.
Created a hard hitting Independence Day campaign that vocalises the new brand direction of building a responsible young India. Led to 50x growth on Facebook following and page likes and created a lot of brand buzz in media.