Inuth is the youth media portal of The Indian Express Group which reaches out to 10 million Indians every month with the latest news from India & world, top trending stories from lifestyle, humor, sports, travel, foods, technology, women, education, politics.
ROLE: Le Hedonist has been InUth’s brand and content strategy partner.
Le Hedonist partnered with the client to transform it into a video first portal and creation of core Intellectual Properties to attract strategic brand partnerships.
The objective is to create an original and hit content franchise that can be monetised and create alt revenue streams. We launched 3 original content series within 2 months with end-end management of the production from conceptualising, scripting, designing and editing with the client’s in house video production team.