Challenge: To create a new overarching brand architecture, identity and communication toolkit to create a differentiated voice in the digital youth media clutter.
The youth media After in depth consumer study, interviews and taking into account the key brand value of bringing about a change, we defined our strategy around becoming the “third place”of interaction, action and conversation around issues relevant to millennials & gen z. Where they can feel empowered – gaining access to affect a change.
Brand Stand: For the millennials who aim higher. A pun on current state of channels out there and rising higher to meaningful readership – taking a leap from responsible reporting.
Visual Identity: Start a conversation/ Engage/ Take a stand. Inspired by the classic symbol of taking action- the loudspeaker- we used this tool in identity but in a more simplified manner to capture the essence of movement and impact.
Our identity is more than a logo. It is a design scheme composed of a number of elements that come together to create a distinctive look and feel that makes the Inuth brand instantly recognisable.
We created visual tools for the content presentation which when combined with the logo create a playful universe for the inuth.