1. Brand Consultancy

Brand building in line with organizational vision and strategic imperatives, wherein the ROI is visible alongside the expansion in the consumer acquisition and expansion.

Brand strategy, positioning & identity

Our smallest piece of communication brief to campaign developments, starts off with always defining the brand positioning stance. Be it a quick in-house dipstick or a third party research firm, we work on building survey design, developing insights, competition mapping, consumer profiling and defining the brand’s mission & vision. Developing brand manuals, with brand personality attributes, emotional and functional brand definition is something we love working on!

Communication & design strategy

Founded on brand positioning stance, we work on developing full communication guidelines from language to design, its practical application in day to day communication and dos and don’ts. Besides this, we also develop 360 brand campaigns, it’s extensions and brand voice for every consumer touchpoint and design philosophy.

2. Intellectual Property creation and management

Create a new model of content monetisation which is not just about ads and sponsorship but developing core Intellectual Properties- original and hit content franchises- that can attract strategic brand partnerships and create alt revenue streams like licensing, syndication, new formats, live events and merchandise.

These IPs create authentic connections between brands and people with engaging true to brand content.

3. Website Development & Digital Platforms

Our site design groundwork is rooted in immersive experience for the user & navigation think through, brand positioning, business goals, robust tech and of course standout design. From home page, automated mailer communication, to checkout flow, mobile-first design, we aim to develop a digital product that delivers on targets.

4. Content Marketing

Content has been a buzzword for a while but really it’s always been about meaningful creative content. Be it a billboard headline, an ad copy or an SEO whitepaper, it’s all about the content i.e. a creative message to solve a marketing problem. Newer tools and channels have emerged, but the process remains the same. “Content marketers” are doing nothing different from what creative teams have always done.

And so, we are fully equipped to handle content creation for any tool and channel – from social media, IGTV, youtube, instastories, snapchat, sponsored articles, blog material, print media, radio, podcasts, digital ads to newspaper inserts.

5. Brand Marketing- digital, offline & social media

Working closely with your business to develop marketing calendar, identify opportunities, channels (even if it’s customer chat), develop marketing activations to increase sales and of course developing the full creative suite to take it live.

Digital ad design and ad campaign management

Planning digital ad campaign strategy, media mix, budgets and optimisation, creation of digital ad creatives, implementation and performance tracking – we are geared to deliver ROI positive results.

On-ground activations and in-store activities

We conceptualize and execute on ground and in-store activations. Be it creative pop-up ideas, store footfall challenge, brand experience creation, using store space creatively or ideas for on-ground event or cross-collaboration, we conceptualise to meet marketing goals, end-to-end coordinate with third-party vendors and handle complete creative execution.

E-mail marketing

We view email marketing as a strong brand building opportunity, consumer engagement platform and finally a goal-oriented marketing opportunity. From developing a communication and rollout calendar, design, reporting and performance tracking to even developing unique communication for automated mailers we look to make value additions everywhere.

Tracking and reporting on metrics

Tracking and reporting numbers for us does not begin and end at simply copy pasting or download reports from GA / FB etc

We work to map develop performance tracking to give you full view and carve insights WoW, MoM of your business performance. From developing funnels, sharpening GA to offer category comparison, marketing performance, revenue reporting to insights on reducing order cancellations to working we absolutely love the magic that data adds to performance.

6. Video production and brand photoshoot management

Video development

Motion graphics, simple image and text videos for publishing business to full video ads, we love the new democratic (how quantity has pushed creative boundaries and broken down notion of hight-cost videos)  world of video development.

Photoshoot concept and execution

Be it product shoot concept, campaign shoot, or a video commercial, setting up an in-house shoot calender for web banners / products / social media posts, get in touch with us.