Brand building in line with organizational vision and strategic imperatives, wherein the ROI is visible alongside the expansion in the consumer acquisition and expansion.
Brand strategy, positioning & identity
Our smallest piece of communication brief to campaign developments, starts off with always defining the brand positioning stance. Be it a quick in-house dipstick or a third party research firm, we work on building survey design, developing insights, competition mapping, consumer profiling and defining the brand’s mission & vision. Developing brand manuals, with brand personality attributes, emotional and functional brand definition is something we love working on!
Communication & design strategy
Founded on brand positioning stance, we work on developing full communication guidelines from language to design, its practical application in day to day communication and dos and don’ts. Besides this, we also develop 360 brand campaigns, it’s extensions and brand voice for every consumer touchpoint and design philosophy.